Great sales. No cash?

 One hidden constraint is trapping cash inside your ecommerce business.

Find it in 30 days. Fix it in one move.

Only one founder per month

In 30 days, we find the one thing  is trapping  your cash and it’s almost never what founders think it is.

You’ll see exactly what it’s costing you and leave with a clear plan to fix it.

If we don’t uncover $50K+ in cash , the audit is free.

Why Most Ecommerce businesses stay stuck 

Most ecommerce founders walk in convinced the problem is inventory.

Sometimes it is.

More often, cash is getting trapped somewhere upstream:

  • pricing
  • ad efficiency
  • shipping costs
  • discounting
  • product mix
  • customer acquisition
  • inventory velocity
  • channel strategy

The numbers usually show symptoms.

Not the actual cause.

One hidden constraint is often doing most of the damage.

Fix that one constraint and cash starts compounding again.

This is exactly what a fractional CFO for ecommerce businesses is meant to uncover.

What the Audit Actually Uncovers:

unlocking cashflow for shopify and DTC founders

Identifies where cash is getting stuck in your e-commerce business.

unlocking cashflow for shopify and DTC founders

Finds the one hidden constraint  putting the most pressure on cash and profitability.

unlocking cashflow for shopify and DTC founders

Shows you the cash impact in dollars, before you spend another dollar scaling. 

What do I walk away with?

  • A custom operating budget built from your real ecommerce numbers
  • A cash flow forecast showing how long cash lasts and what improves it fastest
  • Your true breakeven point — not a guess
  • The one hidden constraint putting the most pressure on profitability
  • A prioritized action plan designed to improve cash flow quickly
  • A realistic estimate of how much cash can be freed and how fast
  • Strategic insight from an ecommerce CFO perspective

Are these ecommerce CFO services right for my business?

This audit is designed for ecommerce businesses with strong sales but cash that still feels tight.

Typically:

  • Shopify brands
  • doing $2M–$15M+ in annual revenue
  • with healthy demand
  • but cash that never seems to stay in the business

If that sounds familiar, these ecommerce CFO services are likely a strong fit.

How much is the audit?

Most 7-figure Shopify brands have $50K–$200K  cash trapped in their business.

This audit shows exactly where cash is being trapped, how to free it, and how much cash could before you make major decisions.

Investment: $5,000

Guarantee: If we do not uncover at least $50K+ in recoverable cash, the audit is free.

Many founders use this audit as the first step before moving into ongoing fractional CFO services.

The goal is simple: help you see how the strategy works before either side commits to a deeper engagement.

What do I actually get? The deliverables.

1. Founder Deep-Dive call
A 60 minute call to understand:

  • How your business makes money
  • What’s worked and what hasn’t
  • Where things feel strong vs. uncertain
  • Your vision and dream outcome

This ensures the solution supports where you want to go, not just better numbers.

2. Custom Budget
A real operating budget built from your actual data.
You'll see:

  • Where money is going
  • Which expenses matter most
  • What your business truly needs to break even

You keep this whether you continue or not.

3. Cash constraint Analysis
We identify:

  • The single biggest place cash is getting stuck
  • Why it's dragging everything else down

Fix this, and the rest gets easier.

Note: Most founders walk in convinced it’s inventory. Rarely is it. More often, the constraint lives in pricing, positioning, channel mix, or brand identity. The numbers simply reflect the deeper problem. We find it either way

4. Action Plan + Cash Impact
You get:

  • The one move that frees up $50K + in cash
  • A clear estimate of how much cash is unlocked
  • A clear timeline of how fast the cash can start to compound

Exactly what to do next and why it works.

5. Cash Flow Forecast
You will understand:

  • How long your cash lasts
  • What happens if nothing changes
  • When the suggested action plan starts to compound cash

No guessing. No overwhelm. Just clarity.

6. CFO Walkthrough Call
A final 60-minute call walking through:

  • The constraint
  • The plan
  • The budget
  • The cash flow

You leave knowing exactly what to do next, with the option to have us help implement it.

Strategic fractional CFO services for ecommerce businesses doing $2M–$15M in annual revenue.

“Real Founders. Real Money Found.”

These are just two examples of what the "show Me the Money Audit" uncovers

Inventory Overhaul → Profit Surge

  • Starting Point: Gross margin stuck at ~65%. Inventory purchases growing faster than sales.
  • Audit Finding: Founder was ordering ~2x more inventory than needed based on sales velocity.
  • Results: Gross margin jumped to ~85% within 4 months. → $120K+ in annualized profit unlocked.
unlocking cashflow for shopify and DTC founders

Ad Spend Audit → $84K Wasted Spend Found

  • Starting Point: Ads Manager reported “healthy” ROAS of 2–3.5x. Looked profitable on paper.
  • Audit Finding: Real returns were only $0.19–$0.23 per $1 spent — nearly $7K/month wasted.
  • Results: The audit uncovered $84,000 in annualized wasted spend — cash now redirected back into profitability.
unlocking cashflow for shopify and DTC founders

The average founder leaks $50K-$200K annually without knowing it. The audit finds it.

You Were Never Meant to Run an Ecommerce Business Alone 

You built something real. The fact that cash is not reflecting that is usually not a sales problem or a hustle problem.

It is a structural problem.

And structural problems are fixable.

This is exactly what fractional CFO services for ecommerce businesses are designed to uncover:

This Ecommerce company started with debt, from starting the company, and were experiencing very fast growth. They didn’t know the best steps to capture the opportunity. 6 months later they erased all start up debt, fixed their dead stock problem, took their gross profit margin from 61% to 80% allowing them to hire a COO, give to charity, afford paid ads, and enjoy steady income stream.

Stacy


Andrew


This eCommerce founder had strong demand, but cash flow was tight and the business felt heavy to run each month. Despite good sales, growth felt stuck and exhausting. We realigned the business around what she actually enjoyed and what truly drove profit. Within 12 months, she experienced 4X growth with a business that finally felt sustainable.

Lauren